Lace up, remind yourself what you’re made of, and step forward!

(EM)POWER® Laces, designed by Women You Should Know® and made in the USA exclusively for us by a woman-run manufacturer, were sneak previewed at the Women’s March in January 2018, then officially hit the streets in April 2018.

Our laces are now thread through the sneakers and shoes (and hoodies and drawstring bags and belt loops and more) of people in 18 countries across the world.

Turning mission to movement, (EM)POWER Laces are a wearable and fun expression of the important work done through Women You Should Know, a social enterprise founded in 2011 by Cynthia Hornig and Jen Jones that’s dedicated to women’s and girls’ empowerment.

All sales of (EM)POWER Laces directly support this work. It’s a product with purpose.