Turning mission to movement, (em)POWER™ Laces officially hit the streets in April 2018. The collection was inspired by and directly supports the work our team does through Women You Should Know® (WYSK), a social enterprise founded in 2011 by Cynthia Hornig and Jen Jones. Today, as a leading digital hub of women’s and girls’ empowerment, WYSK encompasses a respected and recognized media platform, a dynamic social community of over nearly 450,000 followers strong, and Women You Should Fund, a crowdfunding platform for women. To run WYSK and all that goes into making it thrive, we receive no outside funding, so sales of (em)POWER Laces help to sustain our mission. It’s a product with purpose.